Feb
02As many of us do, irregardless of our level of football interest, we tend to watch the Superbowl for not just the athleticism (and CRAZY rollercoaster plays - like a 100-yard interception run) but also the advertising. Superbowl ads generally garner top advertising dollars, but the ad offering this year seemed a bit lackluster as the recession has hit advertising budgets in particular.
There were some heavy-hitter ads, such as Pepsi or Careerbuilder; some rerun ads that had previously aired; foreign automakers versus the U.S. Big 3 that pulled out; but the biggest successes seemed to be the simplest - viral marketing. Two in particular proved that viral marketing is not only recession-friendly in terms of advertising cost, but can be EXTREMELY effective in terms of capturing interest and encouraging follow-up!
The commercials are here…follow the instructions to ’see what happens’! What can be better than Superbowl commercials that keep on giving?
