Blonde MBADocumenting the life of a blonde MBA student in sunny California. Maybe some blondes DO have brains!

So, one of my recent hobbies, which in large part has led to me now writing my OWN blog, has been reading blogs on a variety of topics.  I have completely stumbled onto these blogs, starting with my searches to find good fashion deals (P.S. tip: blogs put more text onto a website to make it more searchable, thus probably how I found them), then going from link to link between blogs on random topics.

I find this whole blog process fascinating, and it has today tied right in with my studies, namely my first MBA class on the topics of strategy and competitive advantage…

Print media (namely magazines and newspapers) has been in decline in recent months, likely due in part to the recession, and even more so to the ease of access and low cost of information for consumers via the internet. That being said, magazines have had to emphasize their website content, in addition to their print subscriptions,  to reach viewers that have easier access to a computer than a newsstand.

Glamour.com is currently the source of 3-4 blogs I check on a regular basis (what with catchy titles like “Slaves to Fashion”, “Storked!”, and “Margarita Shapes Up”, it’s hard to resist :)). Its print version, Glamour magazine has had declining subscription sales of last few months and has reinvented its strategy around it’s blogs, which have increased its online readership and thus driven up site traffic as cited in this article. Glamour.com is rewriting its entire site around original site content not found in its print subscription that will be updated daily as well as adding 5-6 new blogs on different topics and linked to other Condé Nast titles.

I  know I check out the blogs every day, as I don’t like to shell out the dough I’m now having to use on textbooks! For the rest of the article, go here…